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​2025 Wisconsin Lodging Conference & Trade Show

Post a job on WHLA's Career Center. Your source for hospitality professionals.
Post a job on WHLA's Career Center. Your source for hospitality professionals.

2025 Wisconsin Lodging Conference & Trade Show

This event is no longer active.
Chula Vista Resort, Trademark Collection by Wyndham
1000 Chula Vista Parkway
Wisconsin Dells, WI 53965
2025 Wisconsin Lodging Conference & Trade Show
 

 

General Info   |   Schedule at a Glance   |    Speakers  
Exhibitor Info   |   Sponsor + Exhibitor Prospectus  |   Register Now 

 

2025 Wisconsin Lodging Conference & Trade Show logo

 

The Wisconsin Lodging Conference & Trade Show is more than an event—it’s a space where Wisconsin’s lodging professionals come to learn, share, and grow together.

This year's theme, "Blueprint for the Future: Adapting. Building. Thriving. highlights the resilience and creativity of our industry, and the bold steps we’re all taking to shape what’s next.

 

Who Attends?

 

This is WHLA’s largest event of the year—bringing together leaders, innovators, and decision-makers from every corner of the state. Whether you're looking to strengthen your team, discover new tools, or grow your network, this is your blueprint for success.

Attendees include general managers, resort directors, owners, operators, sales leaders, and up-and-coming professionals from independent and branded properties across Wisconsin.

View the attendee list

 

What's New in 2025? 


• Expanded Education: 20+ sessions featuring 4 general sessions and 3 new breakout tracks tailored to industry needs. → Explore the Sessions

• Fresh Speaker Lineup: Hear from respected voices across Wisconsin and the hospitality industry.  → Explore the Speakers

• Networking Upgrades: New formats and more time to connect with peers, partners, and WHLA leaders. → Explore the Schedule

•     Upgraded Trade Show 85+ booths featuring the latest tools, trends, and partners. → Exhibitor Info

 

Build Your Blueprint

 

Attendee Registration
Event registration is open now until October 15. Rates increase on August 15.

Log in using WHLA credentials to secure member pricing. Need assistance? Email whla@wisconsinlodging.org to secure login information. 

 

Promotions

 

Group Savings
Are you bringing your team? Take advantage of our group registration discounts and enhance your conference experience together! 

• Save $40 on the Full Conference when registering four attendees
   Event Item: Group Full Conference (Early Bird Rate)

• Save $30 on the Monday-Tuesday Conference when registering four attendees
   Event Item: Monday/Tuesday Group (Early Bird Rate)

 

Enhance the Blueprint

 

Exhibitor Registration
Showcase your product or service at Wisconsin's only hotel-specific trade show. Space is limited, sign up online or email ky@wisconsinlodging.org to build your exhibitor package today. 

Sponsorships
Be part of the foundation, not just the follow-up—put your brand in the blueprint by sponsoring the 2025 Wisconsin Lodging Conference & Trade Show!

2025 Sponsor + Exhibitor Prospectus

 

Venue & Accomodations

 

Chula Vista Resort is nestled along the scenic Wisconsin River. This premier resort combines stunning natural surroundings with modern amenities, making it the perfect backdrop for networking, learning, and relaxation.

To secure the special rate within the event block, please call (855) 640-0971 and mention booking ID #K77845 WI Hotel & Lodging Assn by 10/1/2025. Please note that reservations made through third-party agencies do not qualify for the WHLA discount and will be charged an additional resort fee.

•  Tower Jr. Suite: $139.00 + tax
•  El Grande Condo (2 bedroom): $239.00  + tax

Check-in time is 4 pm daily. Check-out time is any time prior to 10:30 am daily.


     

Event Item NameExpiresPricing
Full Conference Attendee (Early Bird)Aug 14, 2026
Member: $380.00
Non-Member: $485.00
Full Conference Group (Early Bird)Aug 14, 2026
Member: $1,480.00
Non-Member: $1,890.00
Full Conference AttendeeOct 14, 2026
Member: $485.00
Non-Member: $590.00
Full Conference GroupOct 14, 2026
Member: $1,630.00
Non-Member: $1,970.00
Monday/Tuesday Attendee (Early Bird)Aug 14, 2026
Member: $335.00
Non-Member: $440.00
Monday/Tuesday Group (Early Bird)Aug 14, 2026
Member: $1,310.00
Non-Member: $1,760.00
Monday/Tuesday GroupOct 15, 2025
Member: $1,720.00
Non-Member: $2,170.00
Monday/Tuesday AttendeeOct 15, 2025
Member: $440.00
Non-Member: $545.00
Monday Attendee (Early Bird)Aug 14, 2026
Member: $225.00
Non-Member: $330.00
Tuesday AttendeeOct 14, 2026
Member: $185.00
Non-Member: $300.00
Early Bird - Trade Show BoothAug 14, 2025
Member: $940.00
Non-Member: $1,240.00
Early Bird - Extra ExhibitorAug 14, 2025
Member: $105.00
Non-Member: $210.00
Add-on: Sunday Reception (Early Bird)Aug 14, 2025
Member: $45.00
Non-Member: $70.00
Add-on: Sunday ReceptionOct 15, 2025
Member: $49.00
Non-Member: $79.00
Add-on: Monday Lunch (Early Bird)Aug 14, 2025
Member: $68.00
Non-Member: $93.00
Add-on: Monday LunchOct 15, 2025
Member: $78.00
Non-Member: $113.00
Add-on: Monday Dinner (Early Bird)Aug 14, 2025
Member: $95.00
Non-Member: $110.00
Add-on: Monday DinnerOct 15, 2025
Member: $110.00
Non-Member: $140.00
Deluxe SponsorshipOct 14, 2025
$0.00
Suite SponsorshipOct 14, 2025
$0.00
Friend SponsorshipOct 14, 2025
$0.00
Student Attendee SponsorOct 15, 2025
$300.00
Booth ElectricityOct 15, 2025
$75.00
Register
Register

Sponsors

Chula Vista Resort, Trademark Collection by Wyndham
Ecolab
Express Elevator
IDeaS
Rural Mutual Insurance Company
Spectrum Business
Tri-North Builders

Related Links

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Wisconsin Hotel & Lodging Association
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​© 2025 Wisconsin Hotel & Lodging Association. All Rights Reserved.
  • Online Directory
  • Print Lodging Directory >
    • Cover Contest - 2025 Winner
    • Order Guides
  • Featured Properties
  • Online Auction
  • WisconsINN Getaways
  • Career Center
  • Education
  • History
  • Chapters
  • Committees >
    • Volunteer
  • Board of Directors
  • Our Team
  • Contact Us
  • Join Us
  • Lodging
  • Lodging Executives
  • Associate Vendors
  • CVB/Chamber
  • Educational Institutions
  • Students
  • Member Login
  • Update Contact Preferences
  • News
  • Events >
    • Calendar
    • Conference & Trade Show >
      • 2025 Schedule
      • 2025 Speakers
      • 2025 Trade Show Exhibitors
      • 2025 Exhibitor Info
    • Legislative Action Day
    • Stars of the Industry
    • Member Webinars >
      • H2B Visa Program Updates
      • 2024 Wisconsin Lodging Forecast
    • Wisconsin Lodging Innsights
    • Women in Lodging
  • Legal Corner
  • Lodging Resources >
    • Advocacy >
      • Action Day
      • WHLA PAC
      • WHLA Conduit
      • WHLA Advocacy Fund
      • Action Center
      • Report Your Local Issue
    • COVID-19
    • Vendor Directory
    • Human Trafficking Prevention
    • Marketing Opportunities
    • Members Only Discounts
    • Member Tutorials
    • Per Diem Rates
    • Publication Archives
    • Room Tax
    • Short-Term Rentals
    • Guides & Manuals
  • Sponsorships & Advertising
  • Scholarships