General Info | Schedule at a Glance | Speakers Exhibitor Info | Sponsor + Exhibitor Prospectus | Register Now
The Wisconsin Lodging Conference & Trade Show is more than an event—it’s a space where Wisconsin’s lodging professionals come to learn, share, and grow together.
This year's theme, "Blueprint for the Future: Adapting. Building. Thriving. highlights the resilience and creativity of our industry, and the bold steps we’re all taking to shape what’s next.
This is WHLA’s largest event of the year—bringing together leaders, innovators, and decision-makers from every corner of the state. Whether you're looking to strengthen your team, discover new tools, or grow your network, this is your blueprint for success.
Attendees include general managers, resort directors, owners, operators, sales leaders, and up-and-coming professionals from independent and branded properties across Wisconsin.
View the attendee list
• Expanded Education: 20+ sessions featuring 4 general sessions and 3 new breakout tracks tailored to industry needs. → Explore the Sessions
• Fresh Speaker Lineup: Hear from respected voices across Wisconsin and the hospitality industry. → Explore the Speakers
• Networking Upgrades: New formats and more time to connect with peers, partners, and WHLA leaders. → Explore the Schedule
• Upgraded Trade Show 85+ booths featuring the latest tools, trends, and partners. → Exhibitor Info
Attendee Registration Event registration is open now until October 15. Rates increase on August 15.
Log in using WHLA credentials to secure member pricing. Need assistance? Email whla@wisconsinlodging.org to secure login information.
Group Savings Are you bringing your team? Take advantage of our group registration discounts and enhance your conference experience together!
• Save $40 on the Full Conference when registering four attendees Event Item: Group Full Conference (Early Bird Rate)
• Save $30 on the Monday-Tuesday Conference when registering four attendees Event Item: Monday/Tuesday Group (Early Bird Rate)
Exhibitor Registration Showcase your product or service at Wisconsin's only hotel-specific trade show. Space is limited, sign up online or email ky@wisconsinlodging.org to build your exhibitor package today.
Sponsorships Be part of the foundation, not just the follow-up—put your brand in the blueprint by sponsoring the 2025 Wisconsin Lodging Conference & Trade Show!
2025 Sponsor + Exhibitor Prospectus
Chula Vista Resort is nestled along the scenic Wisconsin River. This premier resort combines stunning natural surroundings with modern amenities, making it the perfect backdrop for networking, learning, and relaxation.
To secure the special rate within the event block, please call (855) 640-0971 and mention booking ID #K77845 WI Hotel & Lodging Assn by 10/1/2025. Please note that reservations made through third-party agencies do not qualify for the WHLA discount and will be charged an additional resort fee.
• Tower Jr. Suite: $139.00 + tax • El Grande Condo (2 bedroom): $239.00 + tax
Check-in time is 4 pm daily. Check-out time is any time prior to 10:30 am daily.