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2025 Wisconsin Lodging Conference & Trade Show logo

Wisconsin Lodging Conference & Trade Show is the state's largest gathering of lodging professionals, uniting hotel owners, managers, vendors, students, educators, and destination leaders.

This year's theme, "Blueprint for the Future: Adapting. Building. Thriving." embodies our collective commitment to progress, empowering you with innovative ideas, valuable connections, and essential tools to excel in a rapidly changing industry.

Who Should Attend?

• Hotel Owners • General Managers • Lodging Executives • Sales & Marketing Professionals • Frontline Staff & Emerging Leaders • Vendors & Service Providers

Why Attend?

• Invaluable Networking: Build relationships with peers, vendors, and industry leaders from across Wisconsin.

• Timely Industry Insights: Stay ahead of trends, challenges, and opportunities in hospitality.

• Hands-on Learning: Participate in workshops, panel discussions, and expert-led sessions designed to deliver actionable takeaways.

• Celebrate Industry Excellence: Be part of the excitement at the Stars of the Industry Awards, honoring the best and brightest in Wisconsin lodging.

• Discover New Partnerships: Connect with exhibitors offering cutting-edge products and services to elevate your operations.

A Destination Worth the Trip

The 2025 Wisconsin Lodging Conference & Trade Show will take place at the beautiful Chula Vista Resort in Wisconsin Dells. Nestled along the scenic Wisconsin River, this premier resort combines stunning natural surroundings with modern amenities, making it the perfect backdrop for networking, learning, and relaxation.

Accommodations

To secure the special rate within the event block, please call (855) 640-0971 and mention booking ID #K77845 WI Hotel & Lodging Assn by 10/1/2025. Please note that reservations made through third-party agencies do not qualify for the WHLA discount and will be charged an additional resort fee.

• Tower Jr. Suite: $139.00 + tax
• El Grande Condo (2 bedroom): $239.00 + tax

Check-in time is 4 pm daily. Check-out time is any time prior to 10:30 am daily.

Promotions

Group Savings
Are you bringing your team? Take advantage of our group registration discounts and enhance your conference experience together!

• Save $40 on the Full Conference when registering four attendees
Event Item: Group Full Conference (Early Bird Rate)

• Save $30 on the Monday-Tuesday Conference when registering four attendees
Event Item: Monday/Tuesday Group (Early Bird Rate)

Sponsorships

Be part of the foundation, not just the follow-up—put your brand in the blueprint by sponsoring the 2025 Wisconsin Lodging Conference & Trade Show!

2025 Sponsor + Exhibitor Prospectus

Rates increase on August 15

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2025 Wisconsin Lodging Conference & Trade Show