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125th Anniversary Wisconsin Lodging Conference & Trade Show

Join us for the annual Wisconsin Lodging Conference and Trade Show from November 7-9, 2021 at the Brookfield Conference Center. This multi-day event brings together approximately 250 WHLA members for relevant educational sessions, fun networking events, and the state's only hotel-specific trade show.

View our schedule

Education

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Learn about the issues impacting the industry from expert speakers on topics including employment law, marketing, staffing, meetings and events, advocacy, and more. Get to know our speakers.

Networking

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Connect with industry peers, build new relationships, and exchange ideas at meals and events including the Opening Reception, Awards Luncheon, Chairman's Reception, Dinner & Live Auction.

Trade Show

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We are proud to host Wisconsin's only lodging-specific expo on Monday, November 8. The Trade Show Hall will be open from 2-4, allowing buyers to connect with vendors to learn about new products and services, schedule follow-up meetings, and provide demonstrations. View exhibitors.

Stars of the Industry Awards

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The WHLA Stars of the Industry Awards recognize exemplary performance and qualities that set the high standards for the entire industry to achieve. The 2021 Stars of the Industry Awards Luncheon will be held during the 125th Anniversary Wisconsin Lodging Conference on November 8 from 12:00 pm - 1:45 pm.

Hilton Garden Inn Milwaukee Brookfield exterior photo taken from a ground perspective looking upwards at night.

Accommodations

Hilton Garden Inn Milwaukee Brookfield is offering a discounted rate for WHLA event attendees. To reserve your room, please use the booking link to reserve a room for the group rate of $89/per night. The cut-off date for the WHLA Group Block is October 23rd.

Event Safety Information

In advance of this event, we continue to revisit each aspect of the event with attendee safety being our top priority. Working in conjunction with the Brookfield Conference Center and our vendor partners, we are committed to implementing safe and smart protocols by reimagining the entire attendee experience and program design.

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125th Anniversary Wisconsin Lodging Conference & Trade Show