Ashland, the heart of Chequamegon Bay! Where you'll find yourself next to the water! Ashland, Wisconsin, nestled on the south shore of Lake Superior on Chequamegon Bay, centered between Bayfield & the Apostle Islands to the north and Copper Falls State Park to the south. We are the regional hub for shopping, dining, and lodging. Our lodging has a diverse inventory of properties from 10 rooms to 100 rooms, hotels, Mom & Pops and B & B's. Ashland offers visitors a wide variety of mouthwatering mealtime choices. Check out our locally-owned eateries for home-cooked specialties or sip an award-winning craft-brewed beer with your meal. Known as the "Historic Mural Capital of Wisconsin," Ashland's pride in its rich history is evident in its 20 vibrant murals highlighting a particular aspect of the city's past, depicting subjects ranging from the city's lumberjacks and military veterans to its railroads, storefronts and former massive ore dock. Chequamegon Bay on Lake Superior is known for world-class smallmouth bass fishing as well as great near-shore and deep-water fishing. Discover the charm of Wisconsin's northwoods with a visit to Ashland and the Chequamegon Bay area with vast wooded terrain into a pristine landscape of quiet beauty. Winter , Spring, Summer, Fall, Ashland is your destination for year-round recreation. Check out our website.